I attended the CBC in Denver, Colorado to learn more about the brewing industry and the challenges they face. The conference had over 1,000 exhibitors, 14,000 attendees and 93 seminars so there was no shortage of things to do.
At the Welcome and Keynote address, Bob Pease, the President and CEO of the Brewers Association, shared some interesting stats about the brewing industry.
“A customer is a person who can walk away. You don’t want customers. You want fans. You want friends.”
He focused on creating an experience for your patrons to turn them into fans. Don’t just sell beer, sell the passion behind the beer. Food pairings, beer tastings, educational tours, inviting speakers in to educate customers etc.
The trade show floor was packed with over 1,000 exhibitors showing everything from bottling machines to my personal favorite, Beer Paws. Beer Paws is a company that specializes in making “beer” for dogs, as well as treats using spent grain from breweries.
R. S. Quality will be exhibiting next year, so look for us in San Antonio!